X-STATEMENT: ie. A single sentence that sums up the experience of your game like a movie tagline)
TARGET DEMOGRAPHIC: ie. Who your game is aimed at (Primary & Secondary)
COMPETITORS: List any other titles that you see as being competitors to your product
KEY PILLARS: The core features/experience that you are concentrating on that will beat the above competitors
PRODUCT DESCRIPTION: An overview of the title
CONTROLS: How do you control the game?
PROGRESSION: How do you advance through the game?
CHALLENGE: How does the game get more challenging?
INNOVATIONS: Any innovations your product has that are either new inventions or new for this genre
PLAY MODES: ie. Any other game modes or different ways the game can be played
LEADERBOARDS: Does the game support leaderboards? If so, how are they used?
COMPETITIONS: Are there any competitions or events that will run alongside the title?
SOCIAL INTEGRATION: Does the title integrate with Facebook, Twitter, YouTube etc.. in any way? If so, how?
DOWNLOADABLE CONTENT: Does the title support downloadable content? If so, how many - please give an example of one
MICRO-TRANSACTIONS: Does the product support micro-transactions? If so, please give an example
PHASES: Will the title be rolled out in phases? If so, how many and how often?